Amsterdam - Roland Kahn, a stalwart in the retail sector with nearly fifty years of experience, is set to launch a revitalized version of the fashion chain M&S Mode.

Partnering with a startup specializing in artificial intelligence based in Delft, Kahn intends to enhance the purchasing processes for the brand.

His objective is to re-establish M&S Mode as a prominent player in the Dutch shopping landscape, focusing on apparel for the fuller-figured woman.

This initiative aims for thirty new store openings across the Netherlands within the year, marking a significant expansion of the brand.

Kahn's strategy capitalizes on both his extensive retail expertise and advanced technological solutions offered by the AI startup, which could optimize inventory management and customer experience.

M&S Mode previously gained recognition for its inclusive sizing, catering to a diverse demographic, and Kahn's current efforts are aligned with this ethos, aiming to fill a gap in the fashion market for fuller-figured women.

The integration of AI is expected to provide a competitive edge by leveraging data insights to anticipate consumer trends and improve stock selection.

The project reflects broader trends in the fashion industry, where personalization and inclusivity are increasingly becoming focal points for consumer engagement.

Kahn, known for his dynamic approach to retail, seeks to tap into the evolving preferences and needs of modern shoppers in this demographic.

The commitment to deliver fashionable options for fuller-figured women underscores an ongoing shift within the industry toward more representation and accessibility in fashion.