Amsterdam Times

Netherlands Voice, Dutch Heritage
Monday, Nov 02, 2026
Amsterdam Times

Rijksmuseum Reports Record International Visitor Numbers Following Highly Successful Global Digital Outreach Campaigns

The Rijksmuseum in Amsterdam has reported record-breaking international visitor attendance for the autumn season. Cultural directors attribute the surge in physical tourism to highly sophisticated digital outreach campaigns and high-resolution virtual reality exhibitions that successfully engaged global audiences with the masterpieces of the Dutch Golden Age.
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