Amsterdam Times

Netherlands Voice, Dutch Heritage
Wednesday, Aug 13, 2025
Amsterdam Times
MINISO Launches First Flagship Store in Amsterdam

MINISO Launches First Flagship Store in Amsterdam

Retail brand expands European presence with central city location
Global lifestyle retailer MINISO has opened its first flagship store in Amsterdam, marking a significant milestone in the brand’s European expansion strategy.

The store, located in a prime shopping district, offers an extensive range of affordable lifestyle products, from home goods to tech accessories, aimed at attracting both local shoppers and international visitors.
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